Laura Barrett Larkins wears many hats. Depending on the day, she might be a digital strategist, brand builder, social media fixer, founder, creative director, or the person quietly untangling the strange corners of the internet that tend to appear when someone Googles your name.

Over the years, Laura has worked with actors, CEOs, founders, artists, and public figures to help them better shape how they show up online. What started as helping friends and clients navigate search results, press coverage, and the occasional digital mess has grown into a specialty: guiding people toward a more accurate, intentional version of themselves on the internet.

Laura believes that everyone deserves a fair shot at telling their own story. The internet has a habit of freezing people in time, amplifying the wrong moments, or letting outdated information linger long past its relevance. Her work focuses on giving people more control over the narrative of their own lives, using strategy, creativity, and a healthy dose of honesty to do it.

When she is not deep in search results or mapping out digital strategies, Laura is also the founder of several creative projects and businesses, which means she understands firsthand what it feels like to build something in public. That perspective informs everything she does at Camp Rep: practical guidance, clear strategy, and the belief that your online presence should reflect who you actually are, not just whatever the internet happened to record first.

Think of her less as a reputation “fixer” and more as a very experienced camp counselor* for the modern internet.